Free Your Mind. Transform Your Body. Reclaim Your Power.

FIND YOUR BEST PATH

Our Services

  • A white bowl filled with chickpeas, chicken chunks, avocado slices, cooked beets, and garnished with a sprig of rosemary, held over a beige surface.

    Elite VIP

    6-Month Integrative Weight Loss Transformation

    For women entrepreneurs ready for comprehensive root-cause work and sustainable transformation.

  • A person writing in a notebook with a pen, on a wooden table, with a smartphone and a laptop nearby.

    Essentials

    3-Month Medical Weight Loss Transformation

    For women entrepreneurs who want medical support with a simplified, efficient approach.

  • Client tracking their exercise activity on an apple watch

    Physique & Strength Coaching

    3, 6, & 12 month packages

    For women entrepreneurs who want visible physique change, intentional training, and can stay consistent without deeper lifestyle planning.

  • A green pair of dumbbells resting on a white fabric surface.

    Physique & Strength Strategy

    3, 6, & 12 month packages

    For women entrepreneurs who need workouts, recovery, and progression aligned to CEO schedules, travel, workload, and stress. Built for continued results when consistency alone is not enough.

Learn More
woman wearing a brown blazer smiling at the camera with arms folded

Your Health COO

LaToya Price

MSN, APRN, FNP-BC, IPP-C, NASM-PBC

I work with high-performing women entrepreneurs and executives whose success has outpaced the strategies they were given for their bodies.

They’re disciplined. Capable. Doing “the right things.”
And still dealing with stubborn weight loss resistance, inconsistent energy, and progress that no longer responds the way it used to.

Not because they’re failing.
Because their physiology is operating under sustained stress without the right infrastructure.

My work is not a quick fix.
It’s a strategic, data-driven medical weight loss and performance system that treats your body like a business asset — one that must perform reliably as responsibility scales.

Through advanced diagnostics, evidence-based medical protocols, precision nutrition, and strength-focused performance coaching, I identify exactly where the system is breaking and what correction is required.

The goal isn’t just weight loss.
It’s sustainable fat loss, stable energy, and strength-based body recomposition that supports ambition, protects cognitive capacity, and sustains leadership long-term.

About

Philosophy of Care

We address what’s holding you back by balancing hormones, metabolism, and stress response, shifting limiting mindset patterns, and creating protocols that align with your lifestyle.

  • We use in-depth lab analysis and evidence-based therapies to uncover and correct the root causes of weight resistance, hormone imbalance, and fatigue, creating a precise foundation for transformation.

  • Your plan is tailored to your hormones, metabolism, and demanding schedule, ensuring every recommendation aligns seamlessly with how you live and work.

  • Our approach focuses on restoring your body’s natural balance so results last. No restrictive diets or burnout cycles, just steady, maintainable progress.

  • We integrate medical care, nutrition, movement, and mindset support to create total harmony in your health and daily life.

What Our Clients Are Saying

  • LaToya’s coaching kept me consistent, focused, and confident in my fitness journey especially as a first timer. Her guidance on what to eat how to complete the workouts was amazing. Also, knowing I could reach out anytime for support made all the difference in staying on track and seeing results.

  • Coach Toya is amazing! She really takes the time to explain how your body works and what it needs to perform at its best. Her guidance on fitness, nutrition, and overall well-being makes reaching your goals feel achievable and enjoyable. She pushes you to be your best while always keeping things positive and motivating. Working with her has truly been a game changer!